We tell stories.
We build brands that dominate industries
Blacktrigger is a storytelling-as-a-service agency helping ambitious tech brands achieve market penetration, raise capital, and become industry authorities through narrative-driven strategy, content, and media.
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The right story turns startups into market leaders
Narrative Architecture
Defining your origin, purpose, and market edge to create a compelling brand story that resonates with your audience and differentiates you from competitors.
Full-Stack Content Engine
Producing brand/founders' videos, articles, podcasts, films, ads, and social campaigns that amplify your message across multiple channels for maximum impact.
Media Distribution & PR
Securing placement in top publications like TechCabal, BusinessDay, and CoinDesk to build credibility and expand your reach.
Market Penetration Strategy
Crafting launch campaigns, strategic partnerships, and event storytelling that help you break into new markets and capture audience attention from day one.
Thought Leadership
Positioning founders and brands as credible, authoritative voices in their industries through strategic content placement and expert positioning.
Stories that create markets
Our portfolio demonstrates how strategic storytelling transforms unknown startups into industry authorities. Through carefully crafted narratives and strategic media placement, we help tech brands dominate their sectors and achieve remarkable growth.
Case Study 1: TrendX
From Being Relatively Unknown to Industry Voice in 30 Days
Challenge
TrendX, a novel tokenization startup, needed rapid ecosystem penetration to attract investors, partners, and early adopters in a competitive market.
Approach
  • Executed a 3-month ecosystem storytelling sprint
  • Secured high-value media features
  • Produced a podcast featuring founder and prominent tech journalists
  • Organized and narratively engineered an industry event

TechCabal

Trendx Partners with the Nollywood Factory to Offer Africa's First IPR Tokens. | TechCabal

Trendx, a Nigerian blockchain startup that tokenises real-life assets, has signed a deal with The Nollywood Factory, a leading filmmaking company in Africa, to tokenise the intellectual property rights of a new movie project. Tokenisation is the process of using blockchain technology to represent the ownership or value of an asset. This deal will enable […]

TechCabal

The Factory: Breathing Life into Tinapa and Calabar's Tech Scene | TechCabal

In the lush tranquility of Calabar, far removed from the frenetic pace of Lagos, a quiet transformation is shaping how technology is perceived in Africa.  Known more for its serene ambiance and historical sites than its tech prowess, Calabar—the capital of Cross River State in South-South Nigeria—is stepping onto the global stage as a burgeoning […]

TrendX
Initiatives and Impact
Podcast
In today's world, podcasts are essential for brands seeking to position at the centre of industry conversations and build thought leadership and relevance.

Instagram

Caleb Nnamani | Creative Storyteller on Instagram: "It’s so beautiful when life intersects! Recently had the pleasure discussing tokenisation with @nelson.elemi, who is building something exciting fo

97 likes, 6 comments - thecalebnnamani on June 12, 2024: "It’s so beautiful when life intersects! Recently had the pleasure discussing tokenisation with @nelson.elemi, who is building something exciting for the world. Money in 2024 should be transparent and liquid. @trendx.space is making that happen. Even better? This marks the first commercial production by my newly-launched studio @blacktrigger_co. Do hit us up if you ever want to put an idea on a screen. #filmmaking #tokenisation #com

Events
Leveraging its extensive industry networks, Blacktrigger expertly orchestrates high-profile events, ensuring a consistent and influential presence in the market.

Techpoint Africa

Budding Entrepreneurs Win Big At The Factory’s Pitch2win Competition

The much-anticipated Pitch2Win competition concluded on December 13, 2024, with innovative entrepreneurs showcasing groundbreaking business ideas before a

Thought Leadership
Blacktrigger crafts comprehensive thought leadership strategies, leveraging interviews, insightful reports, data-driven narratives, newjacking, and impactful keynotes.

www.legit.ng

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8
Major Media Features
Driving direct investor interest and market visibility
6
New Partnerships
Catalyzed by panel and event exposure
65%
Growth in Deal Flow
As TrendX became a recognized industry voice
Case Study 2: Bujeti (YC W23)
Challenge
Bujeti had built a remarkable product that helps finance professionals manage their entire finance stack from payments to approvals to taxes and payroll.

The only problem? People didn't care enough
Approach
  • Orchestrated a full-funnel storytelling sprint to enhance product awareness, accelerate user adoption, and fortify market competitiveness.
  • Launched the 'Bujeti Creator Series' social campaign, positioning Bujeti as the essential tool for finance professionals.
  • Developed diverse content (Brand Films, Viral Ads, Podcasts) to articulate Bujeti's unique value and engage decision-makers.
  • Secured prominent features and thought leadership in top financial and tech publications, solidifying Bujeti's authority.
Visual Storytelling
CFO-to-CFO Podcast
Creator Series

BujetiHQ on Instagram: "Cross border expense management. That’s the oil no one in the fintech space is drilling [well] yet. 🙂 Well, almost no one, because there’s Bujeti for that. We help businesses

BujetiHQ on Instagram: "Tax changes are coming and they aren’t just policies. 🧰 These laws will reshape how individuals and businesses do tax effective January 2026. What part of the new law do yo

Creative Ads

Instagram

BujetiHQ on Instagram: "Building a business in Africa is tough enough. You shouldn’t have to worry about leaking finances. Fact: The global statistics for employee theft is >50% But Bujeti makes y

Bujeti's cutting-edge features provide business owners with a bird's eye view of their finances, allowing them to set budgets, review spending, and track every transaction. By using Bujeti, business owners can prevent employee theft and regain control over their finances. With Bujeti, you can say goodbye to financial stress and hello to a more secure business. Book a demo today and discover how Bujeti can help you protect your business from employee theft. #Bujeti #FinancialControl #SmallBusines

Media Takeover
TechCabal

techcabal.com

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Techeconomy

Tech | Business | Economy

How Bujeti is Building the Financial Control Centre for African Businesses

Bujeti is building the financial control centre for African businesses—unifying payments, payroll, and compliance on one smart platform.

Technext

TechNext.ng

Spotlight: YC-backed Bujeti is building Africa’s financial control centre

This is particularly interesting because in Africa, most financial tools often stop at “send” and “receive”, yet Bujeti is taking a bigger swing. The Lagos-based startup calls itself a financial control centre

Case Study 3: CloudPlexo (AWS Partner)
Challenge:
CloudPlexo, an AWS Advanced Partner, needed to showcase its expertise in cloud cost optimization to drive enterprise adoption in Africa's competitive cloud services market.
Approach:
  • Produced a client success video featuring BitBarter, highlighting how CloudPlexo re-architected their AWS stack for scalability and cost efficiency
  • Packaged the story into snackable social content for LinkedIn and YouTube
  • Distributed the case study to targeted tech media and cloud decision-makers
Visual Storytelling
By transforming technical expertise into an engaging narrative, we helped CloudPlexo connect with decision-makers and demonstrate clear ROI before the first sales call.

Instagram

Blacktrigger Productions l Full-stack Storytelling Services (@blacktrigger_co) • Instagram reel

12 likes, 3 comments - blacktrigger_co on September 20, 2024: "Glad to have handled the execution of this testimonial video for our client @cloudplexo, an @amazonwebservices partner. We told the story of an evolving blockchain startup @thebitbarter on its way to national dominance. Again, @blacktrigger_co is all you’ll ever need to bring your visuals to life. #video #film #blacktrigger".

Impact
10+ Enterprise Leads
Generated directly from video storytelling, creating a new pipeline of high-value clients
Market Education
Educated the African startup community on cloud efficiency, positioning CloudPlexo as a market educator
35% Shorter Sales Cycle
Because prospects understood the value upfront through clear, compelling storytelling
Case Study 4 : Aya HQ
Driving fundraising visibility
Challenge:
Disruptive Ventures, a backer of Aya HQ, reached out to Blacktrigger to drive brand visibility for the startup as it courts investors for this round
Approach:
  • Created a massively compelling pitch for the brand and scaled pan-African syndication
  • Prepared briefs for the founders to give the most compelling responses that resonated with the journelist
Results
  • 10+ organic coverage by respected media outlets across Africa
  • Investor satisfaction and business success
Reportage

TechCabal

AyaHQ is raising $10 million to build a Web3 talent ecosystem

AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million to expand operations.

Condia

Aya HQ’s $7M trust economy is rewriting who gets to build Web3 in Africa

After being blocked from PayPal, Eric Annan set out to build borderless, trust-first Web3 tools. Aya HQ is the result, training talent across Africa.

TechNext.ng

How Eric Annan of Aya HQ is building Africa’s human-layered blockchain future

Aya HQ is not just launching startups; it is reconstructing Africa’s innovation story. One that no longer begs for permission but boldly builds with conviction. In Annan’s world, that belief is not optional; it is essential.

Tech | Business | Economy

Aya HQ Turns Africa’s Web3 Startup Struggles Into Global-Ready Success Stories

Aya HQ is turning Africa’s Web3 startup struggles into global-ready success stories with funding, trust, and a founder-first hub.

The Business & Financial Times

AyaHQ “Demo Day” spotlights eight startups shaping Africa’s tech future

By Buertey Francis BORYOR AyaHQ, Africa’s leading blockchain incubator, has showcased eight promising startups at its Demo Day in Accra, after a rigorous selection process that began with more than 300 applications. The event marked the close of the second cohort of the AyaHQ and Lisk incubation program. According to Chief Executive Officer (CEO) and […]

NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World

AyaHQ CEO Calls for Coordinated Innovation Policy to Harness Ghana’s Entrepreneurial Potential

AyaHQ CEO Calls for Coordinated Innovation Policy to Harness Ghana’s Entrepreneurial Potential Ghana must adopt a deliberate, systems-based approach to

Case Study 5: LandSafe
Launching a Trust Layer for Nigerian Real Estate
Challenge:
LandSafe needed to enter a fraud-prone real estate market as a trusted property verification platform, while building a strong brand foundation in a skeptical environment.
Approach:
  • Engineered the full go-to-market strategy: messaging, partnerships, and product positioning
  • Led PR efforts with features in TechCabal, BusinessDay, and popular Real estate media such as NHM
  • Designed partnership funnels for diaspora property buyers
  • Oversaw brand architecture and marketing campaigns to build credibility fast
  • Created 50+ marketing videos that generated 1M+ impressions

TechCabal

LandSafe Launches to Solve Property Verification Problem in Nigeria  | TechCabal

Learn how to verify land in Nigeria with LandSafe—The #1 trust layer for real estate. Fast, secure, and scam-proof property verification for buyers, diasporans, and banks

LandSafe Impact
2M+
Combined Impressions
During launch month across all media channels
5+
Major Partnerships
With property listing sites and investment firms
30
Days to Pipeline
Secured verified pipeline of diaspora clients
#1
ChatGPT + Instagram
Most significantly, we positioned LandSafe as Nigeria's authority on real estate verification and transparency, creating a foundation for long-term market leadership.
We do more than marketing. We manufacture authority.
At Blacktrigger, we understand that true market leadership comes from being recognized as an authority. Our comprehensive approach ensures your brand doesn't just participate in industry conversations—it leads them.
The Blacktrigger Difference
End-to-End Storytelling
From strategy development to multi-format execution, we handle every aspect of your brand narrative. No need to coordinate multiple agencies—we build cohesive stories that work across all channels.
Guaranteed Press Access
With strong relationships with editors, journalists, and ecosystem media, we don't just pitch—we place. Your story gets in front of the right audiences through the most credible channels.
Founder-Centric Branding
We make founders the voice of their industries, creating personal brands that elevate company credibility. Your expertise becomes a powerful market differentiator.
Proven Track Record
Our high-ROI campaigns deliver both visibility and tangible deal flow. We measure success not just in impressions, but in business growth metrics that matter.
Our Storytelling Process
Discovery
We dive deep into your business, market, and competitive landscape to identify your unique narrative opportunities.
Strategy
We craft a comprehensive storytelling strategy aligned with your business goals and market positioning.
Creation
Our team produces high-quality content across multiple formats, from articles to videos to social campaigns.
Distribution
We leverage our media relationships to place your story in front of the right audiences through the most credible channels.
Thought Leadership Development
In today's crowded marketplace, being seen as an industry authority is perhaps your greatest competitive advantage. We position founders and executives as the go-to voices in their sectors through:
1
Strategic content placement in industry publications
2
Speaking opportunities at high-profile events
3
Podcast appearances and interviews
4
Original research and insight reports
5
Social media authority building
The result: your brand becomes synonymous with expertise, innovation, and leadership in your industry.
Content Engine: Multiple Formats, One Story
Founder Videos
High-quality video content that positions founders as industry experts and thought leaders.
Articles & Thought Pieces
In-depth content that demonstrates expertise and builds credibility with decision-makers.
Podcast Content
Audio storytelling that reaches engaged audiences and builds personal connections.
Social Campaigns
Strategic social content that amplifies your message and drives engagement across platforms.
Market Penetration Strategy
Breaking into new markets requires more than just good content—it demands a strategic approach to storytelling that opens doors and builds credibility quickly.
Launch Campaigns
Coordinated multi-channel storytelling that creates immediate market awareness and generates buzz around your brand entry.
Strategic Partnerships
Narrative-driven partnership development that connects your brand with established players for instant credibility transfer.
Event Storytelling
Carefully crafted event narratives that position your brand alongside industry leaders and create memorable market introductions.
Measuring Storytelling ROI
We believe storytelling should drive business results, not just vanity metrics. That's why we track and report on metrics that matter to your bottom line:
Our clients see tangible business growth from their storytelling investments, with clear attribution from narrative campaigns to business outcomes.
Client Testimonials
"Blacktrigger transformed our market position in just 90 days. The media coverage and thought leadership positioning directly led to investor meetings we couldn't get before."
— Nelson Elemi, Founder, TrendX
"Our sales cycle shortened dramatically after Blacktrigger's storytelling campaign. Prospects were coming to us pre-sold on our expertise and ready to talk specifics."
— Spiff Moses, CMO, Cloudplexo
"Entering Nigeria's real estate market as a trust platform required perfect messaging. Blacktrigger delivered a narrative that resonated with both local and diaspora clients from day one."
— Temi Dosunmu, CEO, LandSafe
Social Media
Follow Across Social Media

linkedin

#blacktrigger #brandstorytelling #strategiccontent #digitalpositioning… | Blacktrigger

Looking to build more narrative power for your brand? 🟠Blacktrigger crafts intentional, story-driven strategies that position your brand where it matters most: in the minds and hearts of your audience. 🟠Here’s how we leverage storytelling to build visibility, trust, and long-term brand love. Ready to shape your story? Book a FREE DEMO #Blacktrigger #BrandStorytelling #StrategicContent #DigitalPositioning #BrandVisibility #ContentWithPurpose #StoryDrivenGrowth #MarketingThatConnects #Tre

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Blacktrigger l Storytelling Company

♟️Africa’s #1 STORYTELLING AGENCY♟️ We breathe life into brands by executing story-driven campaigns, viral multi-platform content, and strategic PR visibility

Instagram

Blacktrigger || The Storytelling Company (@blacktrigger_co) • Instagram profile

195 Followers, 52 Following, 13 Posts - See Instagram photos and videos from Blacktrigger || The Storytelling Company (@blacktrigger_co)

Your story is your greatest growth lever. Let's pull it.
Ready to transform your market position through strategic storytelling? Blacktrigger's end-to-end approach turns your brand narrative into a powerful engine for growth, authority, and market leadership.